Marketing Campaign

Before 2001, automobile companies employed traditional ads such as television commercials and newspaper advertisements. BMW wanted to expand their customer base with innovative, fresh design. The web was getting progressively more available throughout this time, and bandwidth speeds were also on the increase. Extending the boundaries of traditional commercials, BMW embarked on the campaign to […]

Heinz’s “Draw Ketchup” Campaign: A Masterstroke Marketing Move Heinz launched the “Draw Ketchup” campaign in 2021 and instantly made it a marketing sensation. The campaign proved just how ingrained the Heinz brand was in people’s consciousness—without ever saying a word. The Idea Behind the Campaign Heinz has been a household name for decades, most notably

Apple’s “1984” Super Bowl advertisement set the new advertising trend. It showed the revolution Apple wanted to bring to the world. Even though it aired only once, it is the most iconic Super Bowl advertisement to date. The advertisement premiered during Super Bowl XVIII on January 22, 1984, and was seen by an estimated 77.62